The e-commerce market is evolving, with a staggering $ 6.4 trillion worldwide and over $ 1.2 trillion in the US alone. With over 28 million active e-commerce stores, gaining share is increasingly scarce. Especially when the average user decides in as little as 3 seconds whether to keep exploring a product or move on to the next.
A strong storefront on online e-commerce platforms can drive sales and increase exposure. High-quality e-commerce photography is more important than ever, as your photographer's choice can directly affect your sales.
Amazon is the world's largest online retailer; independent sellers on Amazon alone account for more than $ 575 billion in e-commerce sales. Adhering to the guidelines is a key factor. According to the official site regulations page, your hero image must utilize pure white background product photography, with the actual product taking up at least 85% of the frame. Canonical product photography ensures consistency in large product pages, making your product itself the focus and eliminating visual distraction. In a competitive platform like that, having professional product photography is essential for your online presence.
Commercial product photography prioritizes the product over the artistic value of the photograph. Capturing a clear, well-lit photograph of your product can reduce the rate of returns by up to 60%. By doing so, sellers reported an increase in net profit and an improvement in reviews. Commercial product photos capture the true essence of your product, its true color, shape, and texture, while avoiding unnecessary distractions. 93% of online shoppers consider the visual content of your product page as the deciding factor when planning a purchase.
While having a clear photograph on a white background is a standard practice, having interactive 360 product photography can set you apart in a competitive market. When commissioning a veteran photography firm, having in-house graphic designers allows them to create a 360 preview for your product that is internet-friendly, using tools like WebRotate 360. With that distinct factor, your rate of conversion is expected to increase anywhere from 27% to 47%.
A white background product photoshoot is required for your hero image on many online retail platforms. However, once a shopper clicks on your product, you are free to express your product through creative photography and explore product photography ideas. Each product is unique, and having a matching narrative is important to convey the product’s use and character.
In e-commerce stores, your clients can’t interact with a physical product; visual interaction is your only tool. Lifestyle products usually promise a feeling, and recreating that feeling through creative photographs is key to making a sale. Dramatic lighting for a luxury skin product can create beautiful photographs but totally miss the mark when it comes to conveying the correct feeling. An experienced photographer studies the product and helps with creating appropriate marketing material that aligns with your brand.
While expensive gear can help create high-quality digital files, the photographer is the one taking the pictures and creating the setup. A talented photographer can achieve results comparable to high-end studios with the right lighting and lens choices. For product photography, a prime 85 lens and a tripod with a large enough softbox can result in outstanding photos. Also, keeping the ISO at 100 or below ensures noiseless photos and better color accuracy.
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